Empty seats at Olympic events were reported during the first two days of the games. Although events were reported to be sold out, many empty seats were observed in highly visible areas at multiple venues. Sebastian Coe, the Head of LOCOG, stated in a press conference on 29 July that the seats were reserved for "the Olympic family and sponsors" and that the events were otherwise "stuffed to the gunwales". The empty seats were also from NOCs which had not used up the entire allocation and had not returned the unallocated tickets. Coe stated that LOCOG would investigate the claims of empty seats.  The claim that the seats were allocated to sponsors led to denials from sponsors, with British Airways stating they had returned tickets it could not distribute, and McDonald's stating that all their tickets were being used.  LOCOG was able to recover some "VIP" seats that would not be used and made them available for sale. On 31 July, for example, tickets to 3,800 reclaimed seats were put on sale to the public.