A B2B call guide framework is much more effective and natural for a sales development (SDR) than a call script. An SDR call guide must be integrated with the B2B lead generation team as this team usually contributes up to 50% of the sales pipeline. As well, the call guide for an SDR has to be consistent with the B2B sales process. This is because qualified sales leads are passed from the SDR to the inside sales rep or field sales rep with the goal of conversion to a qualified sales opportunity. By using the B2B call guide framework one can bring marketing, sales development and sales onto the same page with the same goal.
The purpose of this project is as follows:
Ace Consulting’s current web site was implemented in 2001 and senior level management has determined that it is not effective in providing a thorough description of our services and offerings in a user-friendly online environment. Additionally, the site has not been effective in achieving wins for the company as it is often difficult to navigate and to find more information on various services. Ace Consulting believes that by using current web-based technologies and a more effective site design, we can provide our clients and potential clients with more information, a more user-friendly environment, and achieve more wins from prospective clients.