Pr dissertation

Steps in issue identification and analysis include scanning and monitoring. At the strategic decision-making stage, an appointed issue action team analyzes the issues and priorities in more detail. This team should include people who are closest to the issue and best equipped to direct and implement the organization’s response. At this stage, the team allocates resources to an emerging or current issue and initiates the investigation of various strategic options–including issue communication. Finally, the decisions enacted are evaluated. The process requires ongoing collaboration of key internal stakeholders, facilitated by frequent interaction. In other words, issues management demands cross-organizational collaboration, regular teleconferences and email communication, and face-to-face meetings. Issues managers don’t just plug into a database and relinquish all responsibility to information science.

Pr dissertation

pr dissertation

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