I'm giving you the tools to do the job yourself. Just compare your site against two easy-to-use checklists and find out what you need to fix.
Web Design Checklist 1 — 178 ways you're killing your site.
Web Design Checklist 2 — 83 ways you're maiming your site.
What do I do now to fix my site? — Hopefully, fix what's wrong.
What we clicked on in Checklist 1 — See mistakes others have made.
Top 30 Web Design Mistakes — See the most "popular" mistakes.
It was great seeing you at the event last week, and thank you for the ideas on more examples that would be helpful.
I like where you’re headed with your idea. I would recommend against using the phrase “direct mail” because while you mail your publication to homes it’s not as targeted as most direct mail campaigns.
Also, why mask the publication you work for? Be proud that you work for the Arlington Shopper.
How about: “I help local businesses promote themselves in the Arlington Shopper.”
Let me know your thoughts…